Insider Guides – Creative Storytelling Series
The Insider Guide series spotlights the people shaping culture in their cities — from painters and musicians to makers, designers, and independent brand founders. Each guide tells two stories: the creative’s personal journey, process, and inspirations, and the local cafés, cultural spaces, parks, and hidden gems they love.
The series was first launched in print in our Norwich & Norfolk Guide, beautifully illustrated by Zoë Barker, who is represented by Handsome Frank. We have since piloted the video format with Studio Lenca in Margate, a Salvadoran-born artist working from TKE Studios, founded by Tracey Emin.
The Insider Guides are funded in partnership with brands and tourism boards, offering a unique win–win–win opportunity:
For creatives: exposure, promotional assets, and storytelling that amplifies their practice.
For local businesses and destinations: organic visibility through authentic recommendations.
For brand partners: opportunities for product placement and alignment with diverse creatives across industries and cultures — from a clothing brand dressing the featured participant, to a speaker company placing their product in the studio.
This dual impact is what makes the series powerful: it combines community support, cultural storytelling, and conscious brand alignment into one content format.
