Fujifilm – XT50 Brand Collaboration
Compendia Studio collaborated with Fujifilm to create a suite of video and photography assets showcasing the new XT50 camera as part of our 72 Hours In travel guide series. Using our city trips as the backdrop, we documented the XT50 in authentic use — capturing the process of shooting guides with Fujifilm while a videographer filmed Compendia founder Sam in action. This layered approach not only demonstrated how we create content but also highlighted the XT50’s unique features, including its dedicated film simulation dial, interchangeable lenses, and lightweight body, making it the ideal everyday travel camera.
Designed for beginners and intermediates yet powerful enough for commercial shoots, the XT50’s versatility was showcased through both lifestyle storytelling and cinematic assets. The final deliverables included professional video and stills for Fujifilm UK’s official channels, alongside organic “shot on Fujifilm” placement across Compendia. For us, this was a meaningful partnership with a brand we’ve trusted for over five years, with most of our own content created on Fujifilm cameras.
