Social-First Content Creation for Hotels, Restaurants and Lifestyle Brands

Scroll-stopping content for a social-first world

Co-Studio creates short-form video and photography designed for Instagram, TikTok, YouTube Shorts and Pinterest. We help hotels, restaurants, cafés, bars, sustainable fashion labels, lifestyle brands, festivals, and wellness spaces connect with their audiences through authentic, story-driven content that performs on social media.

From 15-second Instagram Reels that capture the essence of a boutique hotel, to TikTok edits showcasing a restaurant’s craft, to vertical cutdowns of brand films, we produce content optimised for how people actually consume media today.

Why social-first content matters

  • Attention spans are short. Research shows social users give less than 3 seconds before deciding to keep watching. Professional content makes those seconds count.

  • Video is the #1 driver of ROI. 93% of marketers report video has brought new customers, and short-form is ranked as the highest ROI format across platforms.

  • Platforms prioritise it. Instagram Reels and TikTok have become the most powerful channels for hospitality, food, travel and lifestyle discovery.

  • Audiences expect authenticity. Especially for sustainable and responsible brands, social-first content needs to feel real, community-driven and relatable.

What we deliver

  • Instagram Reels and TikTok edits tailored to trending formats and audio

  • YouTube Shorts and Pinterest video assets for discoverability

  • Social-ready photography (portrait, square, wide formats)

  • Cutdowns of brand films and photoshoots for quick publishing

  • Content calendars aligned with campaigns, seasons or product drops

  • Event coverage optimised for rapid sharing (wellness workshops, launches, festivals)

Every deliverable is optimised for mobile-first, vertical viewing with optional captions, graphics, and trending sounds for maximum engagement.

Where to use your content

  • Social platforms: Instagram, TikTok, YouTube, Pinterest

  • Paid ads: Facebook, Instagram, TikTok Ads

  • Website: hero sections, landing pages with vertical embeds

  • PR and press: lightweight edits to distribute to media partners

  • Email campaigns: animated snippets for newsletters

Our approach

We merge storytelling and strategy. Each social-first shoot is designed not only to look stunning, but also to perform algorithmically — leveraging trends, audience behaviour, and the brand’s ethos.

For hotels and restaurants, that means scroll-stopping dishes and interiors. For fashion and lifestyle brands, authentic moments of wear/use. For wellness and cultural spaces, immersive snippets that spark curiosity.

We create content that feels editorial, authentic, and responsible, ensuring brands stand out while staying true to their values.

Frequently Asked Questions

What’s included in a social-first content package?

We typically deliver 3–10 short videos (15–60 seconds each) plus a bank of photography assets, optimised for Instagram, TikTok, YouTube Shorts and Pinterest. Packages can be tailored.

Do you only work with hospitality brands?

No. While we specialise in hotels, restaurants, cafés, bars and travel brands, we also work with ethical fashion labels, lifestyle products, wellness spaces, festivals and cultural organisations.

Do you provide trending audio and captions?

Yes — we can deliver edits with licensed music or trending audio, plus open captions for accessibility and engagement.

Can you integrate our products into travel guides or editorial features?

Absolutely. Through Compendia’s travel guides and editorial series, we can weave products and brands into authentic lifestyle backdrops — creating both content and exposure.

How fast can we get content?

For social-first campaigns, turnaround can be as quick as 7–10 days. For larger shoots or multi-location content, timelines are agreed in advance.

What makes your social content different?

We combine cinematic production quality with social-first strategy. That means content looks stunning but is also optimised for performance — hitting the sweet spot of aesthetic and algorithm.

How much does it cost?

Our social-first content packages start from £2,000, with flexible options depending on scope, deliverables and campaign needs.