Bellroy – Brand Partnership and Lifestyle Storytelling
Compendia Studio partnered with Bellroy, the B Corp-certified luggage company, to weave their travel bags into our 72 Hours In travel guide series through subtle but impactful product placement. A brand we’ve long admired, Bellroy’s focus on sustainability, design, and durability made them the perfect fit for our approach to responsible travel storytelling. The project involved creating a range of mobile-first content assets — from lifestyle photography to short-form video — that showcased Bellroy’s products in real travel settings, demonstrating how their bags integrate seamlessly into conscious journeys. Alongside organic product placement, Bellroy benefitted from brand alignment with other global partners, including Aesop, Fujifilm and Lavenham, extending their reach within a curated ecosystem of travel, lifestyle, and design-led brands. By distributing the campaign across both our own media platform and Bellroy’s channels, we amplified the story authentically to audiences who value quality, design, and purpose.